Two Generations With the Same Needs
In 2012, Woodley Architectural Group, which serves Southern California and Denver, designed two BUILDER concept homes, one for boomers (Gen B) and one for younger entry-level buyers (Gen Y). Empty nesters loved the smaller, open home without a formal dining room or guest room that had been designed for entry-level buyers. That project taught him that boomers and millennials have virtually the same needs. For perhaps the first time ever, similarities between a parental generation and the generation it raised far outweigh the differences. They mingle at concerts, over craft beers and cocktails, on bike paths and hiking trails. They’re all foodies. AND: Boomers are in the process of downsizing and getting rid of junk, and millennials don’t have junk. “Neither wants a big yard, but they both want a place for a dog!
We think that the home building industry has focused too heavily on meeting the needs of over-50 buyers while largely ignoring millennials. Builders are finally starting to get that they need to build a different kind of home! Today’s Boomers are looking for different things than in the past. A lot of the things they want—walkable communities, natural light, open space, outdoor living—are also very important to Generation Now.
Excerpted from Builder News: Boomers Move in on Millennial Building Stock!
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